 |
| Toys"R"Us is positioned as "the Worldwide authority on kids, families and fun". It is the largest child-related product specialty chain store in the world. Toys"R"Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money. |
| |
| Operations |
| As of Nov 1, 2011, Toys ¡§R¡¨ Us Asia Ltd operates 138 stores in Greater China & South East Asia markets: |
| |
| • |
Hong Kong - 13 stores (9 Main stores + 4 Express stores) |
| • |
Singapore - 6 stores (5 Main stores + 1 Express store) |
| • |
Brunei - 1 store (Main store) |
| • |
Malaysia - 20 stores (8 Main stores + 12 Express stores) |
| • |
Taiwan - 18 stores (8 Main stores + 10 Express stores) |
| • |
Thailand - 9 stores (2 Main stores + 7 Express) |
| • |
Philippines - 41 stores (8 Main stores + 4 Express stores + 29 Toy Box) |
| • |
Macau - 1 store (1 Express store) |
| • |
Mainland China - 29 stores (18 Main stores + 7 Express stores + 4 Toy Box) |
|
| Click to see store locations |
| |
| Mission |
| To nurture and develop the core competence of the Toys"R"Us retailing chain for the benefit of our stakeholders (customers, shareholders, and employees). |
| |
| Vision |
| To be the dominant toy and educational toy retailer for children in Asia offering the right products, at the right price, at the right place, at the right time in a pleasurable and convenient shopping environment. |
| |
Mainland China
